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Winsper Takes Stake in I-Shop Radium
May 21, 2009 ~ Winsper today said it has taken a minority stake in i-shop Raduim, a company that specializes in search marketing and social media.... more
BTOB Report Top Agencies
April 23, 2009 ~ Winsper featured on the BtoB Top Ad Agencies list... more
STIHL Cuts Through the Clutter
April 15, 2009 ~ Winsper launches new brand campaign for STIHL in The Wall St Journal... more
Let's talk about luxury
December 2, 2008 ~ Jeff Winsper, along with J.D. Norman, sat down with Inman's "Real Estate Rookie," Alison Rogers, to talk about luxury marketing in these tough times.... more
Economy Got You Down? Buy A Chainsaw and Cut Some Trees
October 23, 2008 ~ Stihl offers confidence to economically wary consumers who, recently, have heard nothing but bad news about the economy. ... more
Stihl Cuts Through Economy to Sell Saws
October 23, 2008 ~ Independent Winsper here today broke its first ads for chainsaw maker Stihl since winning the account following a recent review. ... more
B2B Special Report ranks Winsper top 100 B2B Agency
October 13, 2008 ~ B2B Special Report ranks Winsper top agency in United States... more
JetDirect launches rebranding campaign
October 6, 2008 ~ JetDirect Aviation, which sells and charters private jets to corporations and high net worth individuals, this month is rolling out an integrated ad campaign to introduce its new name and brand. ... more
Wall Street Journal
April 29, 2008 ~ Winsper discusses luxury... more
Winsper ranked Boston's 18th fastest-growing private company
April 20, 2008 ~ ... more
B2B Magazine recognizes Winsper in 2008 “small” agency category
April 7, 2008 ~ ... more
Exeter Hospital "What's new"
March 29, 2008 ~ Are hospitals (a) places where you now get treatment that would have seemed miraculous 20 years ago or (b) places of chaos where they'll amputate the wrong body part and then kill you with a staph infection?... more
Exeter's Artful Attention to Detail
March 26, 2008 ~ There's nothing more comforting to consumers than an assurance of attention to detail. Speaking directly to a consumer's need for conscientious care, Exeter (NH) Hospital launched a new campaign that reinforces their level of commitment to their patients in an artful way.... more
Winsper Expands on Exeter's "Art of Wellness"
March 11, 2008 ~ Winsper has fashioned new ads in its "The art of wellness" campaign for Exeter Hospital, including a pair of 30-second TV spots.... more
Winsper ranked 15th largest ad firm in the Boston area.
March 7, 2008 ~ ... more
Winsper Takes MDVIP
November 27, 2007 ~ Independent Winsper said it has been hired by MDVIP for strategic and creative marketing services. The client is a concierge physicians network based in Boca Raton, Fla. ... more
Timberland’s Ever-Guard campaign measures up to competition
November 12, 2007 ~ When Timberland Co., a manufacturer of footwear, apparel and accessories, launched its Timberland Pro line of work boots in 1999, it entered a category in which competitors had existed for as long as 100 years. ... more
Reaching the C’s
October 9, 2007 ~ "At the end of the day," said Caroline Bishop, "people buy from people." ... more
Finding C-Level
October 8, 2007 ~ Marketers trying to reach C-level executives are using a mix of off- and online channels, recognizing that while online is becoming increasingly important for this target audience, traditional channels are still effective. ... more
Split Personality
September 17, 2007 ~ The fashion world was furiously abuzz (both online and off) before designer Vera Wang took the wraps off her new clothing and accessories line, ... more
Winsper ranked 42nd agency in New England
August 3, 2007 ~ NEW ENGLAND'S TOP Advertising Firms... more
BBJ announced Winsper as 15th fastest-growing private company
April 13, 2007 ~ ... more
Winsper ranked 18th largest New England Ad Agency
April 2, 2007 ~ BOSTON’S TOP Advertising Firms... more
Experts: Scare worth far more than $2M in ads
February 3, 2007 ~ You can’t buy that kind of exposure for $2 million. That was the consensus of marketing experts yesterday after Turner Broadcasting agreed to pay a $2 million penance for a guerrilla marketing campaign that caused last week’s terrorism scare, shut down highways, bridges and trains and plunged the city into disarray. ... more
EXETER HOSPITAL
January 13, 2007 ~ Hospitals are always bragging about how state-of-the-art they are. But who knew the art was Impressionism? ... more
Exeter Effort Makes Positive Impression
December 8, 2006 ~ Winsper transforms healthcare into an art form in a new multimedia campaign for Exeter Hospital.... more
Timberland PRO Powerwelt Work Boots
September 28, 2006 ~ A few weeks back, I complained that an ad sounded like a white-collar ad guy's impression of what a construction guy would sound like. ... more
Winsper, Timberland 'Measure Up'
September 7, 2006 ~ Winsper has launched a campaign for Timberland Pro that shows the brand measuring up to tough challenges.... more
Leary fights for recognition, funding for firefighters across US
August 15, 2006 ~ The tone of the late-night phone message from his brother was all Denis Leary needed to hear to know that his cousin was probably dead... more
Denis Leary Donates Boat To Boston Fire Dept.
August 15, 2006 ~ The Boston Fire Department will have some help responding to emergencies on the water, thanks to actor Denis Leary. Leary, a Massachusetts native, plays a New York firefighter in the FX series "Rescue Me."... more
Actor Donates Boat To Fire Department
August 15, 2006 ~ Massachusetts native and Emmy-nominated actor Denis Leary is helping local firefighters get the life-saving equipment they need... more
Leary Gifts BFD with state-of-the art fire boat
August 15, 2006 ~ Stand-up comedian and actor Denis Leary best known for his heated series "Rescue Me," is donating a new high-speed fire boat to the boston Fire department... more
Full Contact agency ready to hit Hub’s ad scene
June 29, 2006 ~ Full Contact’s Boston office won’t open for a few more weeks. But even without the pool tables, dartboards and video games typically found at advertising agencies,... more
SOUTH SHORE INSIDER: 'THINKING FIRM' TRANSCENDS ADS"
March 22, 2006 ~ Winsper Inc. is small but full-service, founder says... more
Winsper Wins a Piece of Timberland
February 7, 2006 ~ Winsper said it has been selected by Timberland following a review to create advertising for the company's Timberland Pro footwear brand... more
'Sitelets' to Target C-Level Suite
October 14, 2005 ~ J. Winsper & Co. said it is preparing to launch a direct program for SAP America and Accenture that targets senior-level executives (CEOs, CFOs, COOs) at the nation's largest financial institutions.... more
SAP, Accenture Bank on Reaching C-Level Execs
October 13, 2005 ~ SAP and Accenture are hitting the right note with hard-to-reach C-level executives. An integrated direct marketing campaign to CEOs, CFOs, CIOs, COOs and vice presidents of retail banking at the top 100 U.S. financial institutions is seeing a 6 percent response rate. ... more
By Dividing with Sales, Marketing Has Been Conquered
July 5, 2005 ~ To reclaim their lost influence, B2B marketers must seek organizational harmony with their sales counterparts... more
J. Winsper & Co. Wins Aircraft Manufacturer
January 21, 2005 ~ J. Winsper & Co. has been selected by Pilatus Business Aircraft to handle marketing duties, the agency said.... more
The search for strategic partners
January 17, 2005 ~ Marketers are looking beyond creative to find agencies that understand their business and can deliver... more
Trying to break an old advertising habit
January 4, 2005 ~ AARP runs a campaign to change attitudes toward aging consumers
Judging by the advertisements she sees, Boston retiree Joan Smith can only assume she's on death's door.
"Whenever you see older people in ads, they're selling drugs or scooters or something else medical," said the 70-year-old former social services director. "It'd be nice to see an older person in an ad who is at least active."... more
Siemens Business Services Enlists Winsper for DM, Web Chores
December 17, 2004 ~ Winsper & Co. said it has been selected by Siemens Business Services to handle marketing chores. ... more
Unica Targets C-Suite in Ads From Winsper
November 1, 2004 ~ Unica targets CEOs, CMOs and other corporate decision makers in its first image effort from independent shop J. Winsper & Co.... more
You're Fired! Here's a Tchotchke
October 1, 2004 ~ Ads don’t sell products—people do. That’s the premise behind one agency’s innovative viral-marketing work to get its clients’ products in the hands of what it calls “the inner vortex of influencers and opinion leaders,” even Donald Trump. ... more
Winsper Secures Position for Liquid Machines
September 20, 2004 ~ J. Winsper & Co. has introduced "The Freedom of Security" as the new tagline for Liquid Machines, a provider of enterprise management software. ... more
Winsper Lands More Luxury Business
June 21, 2004 ~ J. Winsper & Co. fortified its standing in the luxury niche, adding public relations chores for Moonrock Paper, a marketer of upscale products for weddings and other social occasions. The client in Burlington, Mass., had no previous PR shop and there was no review. ... more
Young's Special London Ale
June 7, 2004 ~ A national stereotype can remain suitable for export long after it has passed its sell-by date at home. This ad for Young's ale is a case in point. ... more
Winsper Launches Ads for U.K. Brewery
May 26, 2004 ~ J. Winsper & Co. is launching the first major North American ad campaign for U.K.-based Young's Brewery. Ads from the independent shop in Providence, R.I., roll out next month in Ale Street News, All About Beer and other specialty and connoisseur publications. The budget was not disclosed. ... more
J. Winsper & Co. Adds U.K. Brewery
April 8, 2004 ~ Independent shop J. Winsper & Co. has been tapped by U.K.-based Young's Brewery to handle a North American ad push. The work will tout the availability of client products in four-packs. ... more
J. Winsper & Co. forms strategic partnership with Web specialist, Newfangled Web Factory
April 8, 2004 ~ Agency can reduce www development cycle time by over 40%, effectively saving time and money for its clients. J. Winsper & Co. can provide its clients with a variety of web-based technological services and processes, including... more
J. Winsper joins Newfangled Web Factory alliance
April 5, 2004 ~ Marketing communications firm J. Winsper & Co. has joined Newfangled Web Factory’s agency alliance program.... more
J. Winsper Scores With Information Builders
December 5, 2003 ~ J. Winsper & Co. has leveraged a past relationship with business software concern Information Builders to pick up the client's ad business.... more
Information Builders Selects J. Winsper & Co. as Branding Agency of Record
December 3, 2003 ~ NEW YORK, December 03, 2003 ~ /PRNewswire/ -- Information Builders, the leader in enterprise business intelligence and real-time Web reporting, today announced a new initiative to promote its brand communications program targeted at CIOs of Fortune 500 companies. In an effort to position its market-leading business intelligence suite of software solutions, J. Winsper & Co. has been selected as the agency to position and promote the Information Builders brand and its flagship offering WebFOCUS. ... more
Tedeschi Chooses New Ad Agency
December 2, 2003 ~ Convenience store chain Tedeschi Food Shops has a new advertising agency. Tedeschi, operator of 219 Tedeschi, Li'L' Peach and Store 24 locations in New England said it has selected Providence advertising agency J. Winsper & Co. to develop its marketing and advertising. ... more
J. Winsper Picks Up Tedeschi Account
November 25, 2003 ~ J. Winsper & Co. has been tapped by Tedeschi Food Shops for marketing chores. "We needed a partner that can think big and J. Winsper & Co.'s team has the depth of big brand experience ... more
Offer warms fans of Enchanted Village
November 17, 2003 ~ November 17, 2003 ~ Call it a Christmas miracle. Beaming Boston City officials announced yesterday that the Hynes Veterens Memorial Convention Center and new corporate sponsors have not only saved the beloved Enchanted Village from the ignominy of spending the holiday season in boxed storage, but have made visiting... more
Keiler, Winsper Rate Aviation Business
October 14, 2003 ~ Independents Keiler & Co. and J. Winsper & Co., have each scored business in the aviation sector, adding work from Safire Aircraft and the Raytheon Aircraft Co., respectively... more
J. Winsper Unveils Print for Bryant College
October 6, 2003 ~ J. Winsper & Co.'s first print campaign for Bryant College highlights focuses on students.... more
Winsper Takes Stake in I-Shop Radium
May 21, 2009 ~ Winsper today said it has taken a minority stake in i-shop Raduim, a company that specializes in search marketing and social media.... more
BTOB Report Top Agencies
April 23, 2009 ~ Winsper featured on the BtoB Top Ad Agencies list... more
STIHL Cuts Through the Clutter
April 15, 2009 ~ Winsper launches new brand campaign for STIHL in The Wall St Journal... more
Let's talk about luxury
December 2, 2008 ~ Jeff Winsper, along with J.D. Norman, sat down with Inman's "Real Estate Rookie," Alison Rogers, to talk about luxury marketing in these tough times.... more
Economy Got You Down? Buy A Chainsaw and Cut Some Trees
October 23, 2008 ~ Stihl offers confidence to economically wary consumers who, recently, have heard nothing but bad news about the economy. ... more
Stihl Cuts Through Economy to Sell Saws
October 23, 2008 ~ Independent Winsper here today broke its first ads for chainsaw maker Stihl since winning the account following a recent review. ... more
B2B Special Report ranks Winsper top 100 B2B Agency
October 13, 2008 ~ B2B Special Report ranks Winsper top agency in United States... more
JetDirect launches rebranding campaign
October 6, 2008 ~ JetDirect Aviation, which sells and charters private jets to corporations and high net worth individuals, this month is rolling out an integrated ad campaign to introduce its new name and brand. ... more
Wall Street Journal
April 29, 2008 ~ Winsper discusses luxury... more
Winsper ranked Boston's 18th fastest-growing private company
April 20, 2008 ~ ... more
B2B Magazine recognizes Winsper in 2008 “small” agency category
April 7, 2008 ~ ... more
Exeter Hospital "What's new"
March 29, 2008 ~ Are hospitals (a) places where you now get treatment that would have seemed miraculous 20 years ago or (b) places of chaos where they'll amputate the wrong body part and then kill you with a staph infection?... more
Exeter's Artful Attention to Detail
March 26, 2008 ~ There's nothing more comforting to consumers than an assurance of attention to detail. Speaking directly to a consumer's need for conscientious care, Exeter (NH) Hospital launched a new campaign that reinforces their level of commitment to their patients in an artful way.... more
Winsper Expands on Exeter's "Art of Wellness"
March 11, 2008 ~ Winsper has fashioned new ads in its "The art of wellness" campaign for Exeter Hospital, including a pair of 30-second TV spots.... more
Winsper ranked 15th largest ad firm in the Boston area.
March 7, 2008 ~ ... more
Winsper Takes MDVIP
November 27, 2007 ~ Independent Winsper said it has been hired by MDVIP for strategic and creative marketing services. The client is a concierge physicians network based in Boca Raton, Fla. ... more
Timberland’s Ever-Guard campaign measures up to competition
November 12, 2007 ~ When Timberland Co., a manufacturer of footwear, apparel and accessories, launched its Timberland Pro line of work boots in 1999, it entered a category in which competitors had existed for as long as 100 years. ... more
Reaching the C’s
October 9, 2007 ~ "At the end of the day," said Caroline Bishop, "people buy from people." ... more
Finding C-Level
October 8, 2007 ~ Marketers trying to reach C-level executives are using a mix of off- and online channels, recognizing that while online is becoming increasingly important for this target audience, traditional channels are still effective. ... more
Split Personality
September 17, 2007 ~ The fashion world was furiously abuzz (both online and off) before designer Vera Wang took the wraps off her new clothing and accessories line, ... more
Winsper ranked 42nd agency in New England
August 3, 2007 ~ NEW ENGLAND'S TOP Advertising Firms... more
BBJ announced Winsper as 15th fastest-growing private company
April 13, 2007 ~ ... more
Winsper ranked 18th largest New England Ad Agency
April 2, 2007 ~ BOSTON’S TOP Advertising Firms... more
Experts: Scare worth far more than $2M in ads
February 3, 2007 ~ You can’t buy that kind of exposure for $2 million. That was the consensus of marketing experts yesterday after Turner Broadcasting agreed to pay a $2 million penance for a guerrilla marketing campaign that caused last week’s terrorism scare, shut down highways, bridges and trains and plunged the city into disarray. ... more
EXETER HOSPITAL
January 13, 2007 ~ Hospitals are always bragging about how state-of-the-art they are. But who knew the art was Impressionism? ... more
Exeter Effort Makes Positive Impression
December 8, 2006 ~ Winsper transforms healthcare into an art form in a new multimedia campaign for Exeter Hospital.... more
Timberland PRO Powerwelt Work Boots
September 28, 2006 ~ A few weeks back, I complained that an ad sounded like a white-collar ad guy's impression of what a construction guy would sound like. ... more
Winsper, Timberland 'Measure Up'
September 7, 2006 ~ Winsper has launched a campaign for Timberland Pro that shows the brand measuring up to tough challenges.... more
Leary fights for recognition, funding for firefighters across US
August 15, 2006 ~ The tone of the late-night phone message from his brother was all Denis Leary needed to hear to know that his cousin was probably dead... more
Denis Leary Donates Boat To Boston Fire Dept.
August 15, 2006 ~ The Boston Fire Department will have some help responding to emergencies on the water, thanks to actor Denis Leary. Leary, a Massachusetts native, plays a New York firefighter in the FX series "Rescue Me."... more
Actor Donates Boat To Fire Department
August 15, 2006 ~ Massachusetts native and Emmy-nominated actor Denis Leary is helping local firefighters get the life-saving equipment they need... more
Leary Gifts BFD with state-of-the art fire boat
August 15, 2006 ~ Stand-up comedian and actor Denis Leary best known for his heated series "Rescue Me," is donating a new high-speed fire boat to the boston Fire department... more
Full Contact agency ready to hit Hub’s ad scene
June 29, 2006 ~ Full Contact’s Boston office won’t open for a few more weeks. But even without the pool tables, dartboards and video games typically found at advertising agencies,... more
SOUTH SHORE INSIDER: 'THINKING FIRM' TRANSCENDS ADS"
March 22, 2006 ~ Winsper Inc. is small but full-service, founder says... more
Winsper Wins a Piece of Timberland
February 7, 2006 ~ Winsper said it has been selected by Timberland following a review to create advertising for the company's Timberland Pro footwear brand... more
'Sitelets' to Target C-Level Suite
October 14, 2005 ~ J. Winsper & Co. said it is preparing to launch a direct program for SAP America and Accenture that targets senior-level executives (CEOs, CFOs, COOs) at the nation's largest financial institutions.... more
SAP, Accenture Bank on Reaching C-Level Execs
October 13, 2005 ~ SAP and Accenture are hitting the right note with hard-to-reach C-level executives. An integrated direct marketing campaign to CEOs, CFOs, CIOs, COOs and vice presidents of retail banking at the top 100 U.S. financial institutions is seeing a 6 percent response rate. ... more
By Dividing with Sales, Marketing Has Been Conquered
July 5, 2005 ~ To reclaim their lost influence, B2B marketers must seek organizational harmony with their sales counterparts... more
J. Winsper & Co. Wins Aircraft Manufacturer
January 21, 2005 ~ J. Winsper & Co. has been selected by Pilatus Business Aircraft to handle marketing duties, the agency said.... more
The search for strategic partners
January 17, 2005 ~ Marketers are looking beyond creative to find agencies that understand their business and can deliver... more
Trying to break an old advertising habit
January 4, 2005 ~ AARP runs a campaign to change attitudes toward aging consumers
Judging by the advertisements she sees, Boston retiree Joan Smith can only assume she's on death's door.
"Whenever you see older people in ads, they're selling drugs or scooters or something else medical," said the 70-year-old former social services director. "It'd be nice to see an older person in an ad who is at least active."... more
Siemens Business Services Enlists Winsper for DM, Web Chores
December 17, 2004 ~ Winsper & Co. said it has been selected by Siemens Business Services to handle marketing chores. ... more
Unica Targets C-Suite in Ads From Winsper
November 1, 2004 ~ Unica targets CEOs, CMOs and other corporate decision makers in its first image effort from independent shop J. Winsper & Co.... more
You're Fired! Here's a Tchotchke
October 1, 2004 ~ Ads don’t sell products—people do. That’s the premise behind one agency’s innovative viral-marketing work to get its clients’ products in the hands of what it calls “the inner vortex of influencers and opinion leaders,” even Donald Trump. ... more
Winsper Secures Position for Liquid Machines
September 20, 2004 ~ J. Winsper & Co. has introduced "The Freedom of Security" as the new tagline for Liquid Machines, a provider of enterprise management software. ... more
Winsper Lands More Luxury Business
June 21, 2004 ~ J. Winsper & Co. fortified its standing in the luxury niche, adding public relations chores for Moonrock Paper, a marketer of upscale products for weddings and other social occasions. The client in Burlington, Mass., had no previous PR shop and there was no review. ... more
Young's Special London Ale
June 7, 2004 ~ A national stereotype can remain suitable for export long after it has passed its sell-by date at home. This ad for Young's ale is a case in point. ... more
Winsper Launches Ads for U.K. Brewery
May 26, 2004 ~ J. Winsper & Co. is launching the first major North American ad campaign for U.K.-based Young's Brewery. Ads from the independent shop in Providence, R.I., roll out next month in Ale Street News, All About Beer and other specialty and connoisseur publications. The budget was not disclosed. ... more
J. Winsper & Co. Adds U.K. Brewery
April 8, 2004 ~ Independent shop J. Winsper & Co. has been tapped by U.K.-based Young's Brewery to handle a North American ad push. The work will tout the availability of client products in four-packs. ... more
J. Winsper & Co. forms strategic partnership with Web specialist, Newfangled Web Factory
April 8, 2004 ~ Agency can reduce www development cycle time by over 40%, effectively saving time and money for its clients. J. Winsper & Co. can provide its clients with a variety of web-based technological services and processes, including... more
J. Winsper joins Newfangled Web Factory alliance
April 5, 2004 ~ Marketing communications firm J. Winsper & Co. has joined Newfangled Web Factory’s agency alliance program.... more
J. Winsper Scores With Information Builders
December 5, 2003 ~ J. Winsper & Co. has leveraged a past relationship with business software concern Information Builders to pick up the client's ad business.... more
Information Builders Selects J. Winsper & Co. as Branding Agency of Record
December 3, 2003 ~ NEW YORK, December 03, 2003 ~ /PRNewswire/ -- Information Builders, the leader in enterprise business intelligence and real-time Web reporting, today announced a new initiative to promote its brand communications program targeted at CIOs of Fortune 500 companies. In an effort to position its market-leading business intelligence suite of software solutions, J. Winsper & Co. has been selected as the agency to position and promote the Information Builders brand and its flagship offering WebFOCUS. ... more
Tedeschi Chooses New Ad Agency
December 2, 2003 ~ Convenience store chain Tedeschi Food Shops has a new advertising agency. Tedeschi, operator of 219 Tedeschi, Li'L' Peach and Store 24 locations in New England said it has selected Providence advertising agency J. Winsper & Co. to develop its marketing and advertising. ... more
J. Winsper Picks Up Tedeschi Account
November 25, 2003 ~ J. Winsper & Co. has been tapped by Tedeschi Food Shops for marketing chores. "We needed a partner that can think big and J. Winsper & Co.'s team has the depth of big brand experience ... more
Offer warms fans of Enchanted Village
November 17, 2003 ~ November 17, 2003 ~ Call it a Christmas miracle. Beaming Boston City officials announced yesterday that the Hynes Veterens Memorial Convention Center and new corporate sponsors have not only saved the beloved Enchanted Village from the ignominy of spending the holiday season in boxed storage, but have made visiting... more
Keiler, Winsper Rate Aviation Business
October 14, 2003 ~ Independents Keiler & Co. and J. Winsper & Co., have each scored business in the aviation sector, adding work from Safire Aircraft and the Raytheon Aircraft Co., respectively... more
J. Winsper Unveils Print for Bryant College
October 6, 2003 ~ J. Winsper & Co.'s first print campaign for Bryant College highlights focuses on students.... more