People, Partners, Experts

Winsper, a member of Worldwide Partners Inc., is a thinking company fueled by a passionate, picky, uncompromising team that works especially hard at procuring ideas for our clients. We can provide a positive economic impact for you, while elevating the brand image in the process. We think about your brand as a business and we think about how it affects customers, employees, partners, and your community at large.

Typically, clients think in channels, programs and tactics; consumers (people) think and do in experiences. We work with our clients to create relevant experiences. Sometimes it takes the form of traditional initiatives, sometimes it does not—but we think about driving revenue while simultaneously delighting the target audience each and every time. Admittedly, it’s a formidable task, but that is precisely what big thinking can do.


Principals

JEFF WINSPER
President

Jeff has been dedicated to the advertising and marketing community for over twenty years. With a breadth of strategic marketing and business expertise, Jeff has helped a variety of companies throughout their life cycle, ranging from start-ups to the Fortune 500. Prior to establishing his current agency, Jeff was an EVP at Mullen, the nation's 24th largest brand agency with advertising, public relations, direct, interactive and design capabilities. Prior to Mullen, Jeff co-founded the agency that later became Leo Burnett/Boston, New England's largest business-to-business agency with billings of $260M. As president of the Boston office, he oversaw all operations, sales, marketing, and services.

Jeff sits on two boards, the Luxury Marketing Council and Boston College High School 150th Anniversary Committee. He also has spoken about a range of sales and marketing topics at organizations such as the Massachusetts Telecommunications Council, BMA, American Museum Membership Conference, Luxury Marketing Council, Advertising Education Foundation, Cornell's Johnson School of Management, Penn State, UNH's Whittemore School of Business and Economics, and Brown University.

Jeff lives with his family in Norwell, MA. He is married, with two teen—aged kids. Jeff's leisure activities include golf, jogging, coaching soccer, and landscaping.

Find Jeff on LinkedIn

JD NORMAN
EVP, Managing Director

JD has over 17 years of diverse business and marketing experience working at agencies, as a consultant, and on the client side. His expertise is helping organizations articulate their business objectives and values into succinct and compelling brand messages that create differentiation, compel audiences to action, and build relationships over time. JD's client experience includes Fidelity Investments, John Hancock, Maytag, Pella Corporation, BestBuy, Iowa Department of Economic Development, Huntington Bank, University Hospitals Health System of Cleveland, Moen, and KPMG. His agency experience includes Leo Burnett, MMB, The Integer Group/TBWA, and Ten United.

JD and his wife Ellen live in Scituate, MA, and have two young sons, Tate and Rafe, and a baby daughter Shae, who love to hear dad play his guitar (at least that is what Dad thinks). And if there is time, JD enjoys running, golf, and a good book. But there’s never time.

Find JD on LinkedIn

Katerina Martchouk
Creative Director

Katerina is an award-winning copywriter with over 10 years of experience in advertising and interactive marketing. Her expertise spans integrated marketing campaigns, social-media customer engagements, websites of all imaginable sizes and functions, search marketing, and user-experience architecture. Katerina's client roster includes a number of Fortune 500 companies like Procter & Gamble, General Mills, Coca-Cola, and Target, and covers a variety of industries from consumer durables and packaged goods to B2B manufacturing and high-tech to healthcare and higher education. At Winsper, Katerina is responsible for all creative work produced by the agency.

Katerina lives in Brookline, MA with her husband and their busy toddler. In rare moments of free time, Katerina enjoys yoga and a good novel, although not at the same time.

Gillian Lynch
Director, Client Advisor

Gillian heads up account management of our “macho” brands, like Hypertherm, American DG Energy, GlobalSpec, and STIHL, which she balances with strategic thinking for the Museum of Fine Arts, Boston. An expert in many aspects of the agency business, Gillian contributes to client strategy and planning, brand and market research, and day-to-day client service. Gillian’s previous industry experience includes Bernard Hodes Group, Circles, and Shorey Public Relations. 

Gillian lives in Marblehead, MA with her boyfriend, and enjoys cooking and reading in her free time. Guilty pleasures include watching videos of monkey cowboys riding dogs on YouTube, cheese balls, amusement parks, dogs, and interesting packaging (hence, she's forbidden from shopping at Whole Foods). 

Roman Sciascia
Production Designer

Roman is a graphic designer with a passion for all things creative. Although a recent grad of Kutztown University of Pennsylvania where he graduated Summa Cum Laude with a BFA in Communication design, he has already worked with such high profile brands as Crayola and M&M Mars as well as prolific designer Robert Valentine. Roman loves applying his design skills and creative thinking to a multitude of print and interactive projects. At Winsper he isresponsible for file production and maintenance.
 
New to the Boston area from his native Pennsylvania, Roman enjoys rock climbing and anything that involves being in water. He is also obsessed with dogs and is known to geek out over movies, comics, and Harry Potter.

Cassandra Liu

Sr. Director, Multi-Channel Strategy and Analytics

Cassandra is a database marketing expert with over 14 years of hands-on experience and proven track record in customer database management, campaign planning, and reporting and analytics. Prior to Winsper, Cassandra established her strong marketing roots on the client side at companies like Iron Mountain, Symantec, and ASUS Computers. Rigorous observer of corporate cultures and business processes, Cassandra looks to leverage her resources and experiences to help other organizations overcome their business challenges and achieve their goals with measurable results.

Cassandra and her family live on the picturesque North Shore outside of Boston. In her free time, Cassandra enjoys simplicity in photography, crafting, and cooking.

Kristen DiMenno

Office Manager

Kristen is an expert in handling the many tasks that come with the daily operations of an independent small business. Her previous experience as a school teacher and degrees in illustration, philosophy, and art education give Kristen the invaluable qualities of calm demeanor and positive outlook, when dealing with the ad business as a whole and the many colorful personalities in our office, in particular.

A Connecticut native, Kristen is a runner, a vegetarian, and a graphic artist in her free time. She has exceptional memory for movie trivia and is a “Words with Friends” master.

Strategic Partnerships

Winsper maintains relationships with both key individuals or specialized firms to compliment our in-house services.

Meridian Group is a full-service public relations firm that specializes in building top brands through their patented Why Process™ and integrated marketing programs.
+ Visit their site

Radium is an interactive marketing agency specializing in search and social media optimization.
+ Visit their site

SHIFT Communications is an impact-driven public relations agency, specializing in measurable, no-hype performance.
+ Visit their site

Worldwide Partners which began in 1938, has 90 agencies with 137 offices in 55 countries with over $3.9 billion in capitalized billings.
+ Visit their site