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About Siemens Business Services, Inc.:
Siemens Business Services, Inc. is one of the world's leading IT service providers with revenues of $6B USD. It is a business unit of Siemens AG, an $80.5B global company. In the U.S., Siemens Business Services, Inc. offers solutions and services from a single source - from consulting through system integration and management of IT infrastructures to IT outsourcing. Specific solutions include providing desktop and help desk solutions, enterprise management solutions, network and security services, desktop and server operating systems migration, SAP services, and data center management.

Issue:
Although an extremely large company, the C-level awareness of Siemens as one of the world’s top ten IT service providers is well below the competition. As outsourcing large IT services continues to be a boardroom agenda, Siemens needed to have its brand be in the evoke set of consideration.

Creative Solution:
The business objective for Siemens was to familiarize the C-level audience with Siemens’ value proposition and generate highly qualified leads of the top CEO’s, CFO’s, and CIO’s of F200 companies.

Winsper leveraged a combination of Siemens’ world-class client roster, financial clout, above industry average (93%) client retention rate, and its unique business evaluation process as a way to help generate beach head discussions. It was the combination of these assets that elevated Siemens against its competition, whereas others could only perform well in some of the areas.

The agency used a combination of telesales, 1:1 dimensional direct mail, resource content and a microsite to introduce the brand and start the proactive dialogue in the sales process.

The Agency leveraged Siemens’ Value Comparison Analysis, a $20,000 business assessment process, as a way to identify those C-level executives who were willing to go through an extensive process audit. In return, Siemens can explicitly focus on areas of the business where they could help the company save IT processes cost. This was the heart of the business offer for the 1:1 communications. The Agency designed and built a microsite to help the executives understand more about the company, access resources such as white papers, analyst reports, and go through a top-line pre-qualification process.

Results:
Within one week of its launch, Siemens was able to secure 16% of the desired, named C-level targets with appointments.

Winsper has demonstrated over the years that they know how to get the attention of the c-suite audience - certainly a tough audience to crack. We appreciate their creativity, desire to meet our business goals and their holistic approach to marketing. We are extremely pleased with the results of the initial campaign”, Brian Chertok, Siemens Business Services, Inc.