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FOR IMMEDIATE RELEASE

CONTACT:
JD Norman
617-695-2900 x 109
jnorman@winsperinc.com

WINSPER WINS 8 AWARDS AT NEDMA’S 2009 SHOW
Boston, MA - June 11, 2009 - Winsper, an independent strategy and marketing firm, announced today that it received a total of 8 NEDMA Awards for creative and results excellence. NEDMA is the leading professional association serving business-to-business marketers and communicators.

  • Total number of Gold: 3
  • Total number of Silver: 4
  • Total number of Bronze: 1

    The awards were spread across a blend of categories including consumer and B2B print advertising (single and campaign), B2B direct mail (single and campaign), and B2B website on behalf of clients including IBM Cognos, Exeter Hospital, JetDirect Aviation and Garp.

    Winsper won against strong competition, including a broad mix of agencies submitting more than 345 creative entries judged by 25 industry leaders from across the country.

    "This recognition helps our clients and prospects understand that with only strong thinking can we deliver great business and creative ideas top to bottom. Being recognized in so many categories from brand advertising, to direct mail to integrated marketing underscores our firms ability to think and deliver ideas that can impact marketing at all levels," said Jeff Winsper, president, Winsper. "We commend our clients for allowing us to deliver the quality work that makes a difference to their customers."

    The Award categories and honors received include:

    INTERACTIVE: B2B WEBSITE
    Silver
    Client - GARP

    PRINT AD CAMPAIGN
    Silver
    Client - Marketing Matchup
  •  

    CONSUMER PRINT ADS: SINGLE
    Gold
    Client - Exeter Hospital

    B2B PRINT ADS: SINGLE
    Gold
    Client - Marketing Matchup
    Silver
    Client - JetDirect Aviation

    B2B DIRECT MAIL CAMPAIGN:
    Silver
    Client - IBM Cognos

    B2B DIRECT MAIL (LEAD GENERATION):
    Gold
    Client - IBM Cognos

    HIGH-TECH DIRECT MAIL (B2B or B2C):
    Bronze
    Client - IBM Cognos



    About Winsper
    Winsper is a “thinking” firm headquartered in Boston, MA, that focuses on audiences rather than categories: the affluent, the executive suite and values-based consumers. This approach enables clients to cost-effectively know their customers, find more like them, sell more effectively to them, and keep those customers through business strategy, sales and marketing analytics, research, web marketing, advertising, campaign management, and multi-channel creative ideas. Winsper is privately held and represents both emerging and established companies in a variety of industries. Winsper clients have included: IBM, Exeter Hospital, Timberland PRO, STIHL, and Richardson, among others. For more information, go to www.winsper.com.


    About NEDMA
    The New England Direct Marketing Association (NEDMA) is a regional, professional association for all those interested in advertising and direct marketing excellence. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students.


    Winsper - A thinking company.